Assignment

To create Quaker Cruesli (PepsiCo) breakfast solution for Dutch youngsters to be used during weekdays.

Approach

Through application of Emotion-driven design and Subjective Well-being research techniques, which focus on product user emotions, meaningful data was collected and insights were generated about costumer behaviour and needs.

Result

The use of human-centered design tools helped to envision and formulate users’ design intentions that include effects on their emotions and therefore desires towards a new product.

As a result, was conceptualized a new Quaker product (with its qualities) may fit to the customer’s (chosen persona) needs and make the breakfast experience more positive.