2012, 8 weeks

Individual  MSc project  at  TU Delft

In collaboration with PepsiCo Nederland


To create Quaker Cruesli (PepsiCo) breakfast solution for Dutch youngsters to be used during weekdays.


Through application of Emotion-driven design and Subjective Well-being research techniques, which focus on product user emotions, meaningful data was collected and insights were generated about costumer behaviour and needs.


The use of human-centered design tools helped to envision and formulate users’ design intentions that include effects on their emotions and therefore desires towards a new product.

As a result, was conceptualized a new Quaker product (with its qualities) may fit to the customer’s (chosen persona) needs and make the breakfast experience more positive.